Collaboration with the Belgium NGO "Join for Water". The goal of this brief was to design new service touchpoints which will support the current sensitizing and activation activities in Belgium as well as to create new services and experiences that will encourage actions of individuals and stakeholder groups.

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Description of proposed solution:

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The project narrates an event that takes place at schools and on the squares in the city, numerous times throughout the whole year. Its purpose is to inform, inspire and activate the broader public to effectively reduce their water footprint and to become sustainable water users.

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The event in whole encompasses various elements spread out in pre-service, during service and after service experiences (touchpoints). In terms of the pre-service, stickers, postcards and the afvalkalender are its main source of attraction. Once we have the attention of the people, we lure them further deeper to explore our main attraction, which is the “Caravan”.

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Implemented on squares in the city and in schools, which seems rather impossible to walk past it and not get excited and intrigued. Both the exterior and the interior of the caravan provide certain entertainments, but also very inspiring tips and visions regarding water consumption.

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At the end, people will be given stickers and posters as a token of gratitude for their participance. However our journey does not end here, because we offer people the oppurtunity to investigate more on the same topic by purchasing our "WaterTelt" boxes and sharing the outcome every week through social media.

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To view the project banner, click on the following icon